Sheng Lee Riechers

Executive MBA

About

Sheng Lee Riechers is an exceptional talent in business, marketing, communications, and strategy, bringing a unique combination of a strong Midwest work ethic and a global mindset. With over a decade of leadership experience, Sheng has consistently demonstrated her ability to drive innovation and deliver strategic results.

Her career is marked by significant achievements, including leading a mass vaccination clinic during the COVID-19 pandemic, successfully acquiring a competing agency, and being recognized as a prominent leader in Northeast Wisconsin. Sheng’s Clifton Strengths—Maximizer, Relator, Strategic, Achiever, and Intellection—highlight her ability to unlock potential and achieve excellence.

Sheng excels in brand strategy development, brand experience management, creative direction, and public relations. Her strategic vision is complemented by strong business acumen, operational budget management skills, and a deep understanding of market dynamics. She is known for her executive presence, emotional intelligence, and entrepreneurial mindset.

Sheng's portfolio showcases innovative projects in augmented reality and experiential marketing, reflecting her ability to stay ahead of industry trends and deliver cutting-edge solutions. Her expertise in change management, team leadership, and strategic planning makes her a highly valuable asset to any organization.

Skills

 

Leadership

Sheng leads with authenticity and radical candor. Many of her mentees have moved on to work for national agencies or run their own business.

Marketing

Having run an agency for nearly a decade, Sheng has worked with hundreds of clients and helped her team earn several creative awards and accolades.

Communications

Sheng boasts a strong network of media relationships and extensive experience in all things communications.

Business

Sheng holds an executive M.B.A. and excels at strategic planning. At 26 years old, she negotiated a successful merger of a competing agency.